Privacy Policy
Ray O. Cook Heating & Air
https://rayocook.com
Effective Date: April 9, 2026
1. Introduction
Welcome to Ray O. Cook Heating & Air (“we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, and share information when you visit rayocook.com (the “Site”), contact us, submit forms, or interact with our advertising.
By using our Site or providing your contact information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.
2. Information We Collect
2.1 Information You Provide Directly
When you fill out a contact form, request a quote, or schedule a service appointment, we may collect:
Full name
Email address
Phone number (including for SMS/text message communications)
Home or service address
Details about your HVAC service needs
Any other information you choose to provide
2.2 SMS / Text Message Opt-In
If you provide your mobile phone number and consent to receive text messages from us, we collect your phone number and a record of your consent. We offer two opt-in methods:
Keyword opt-in: Text JOIN to our shortcode as displayed on our website and in-store signage. By texting JOIN, you consent to receive promotional messages from Ray O. Cook Heating & Air.
Website opt-in: Check the SMS opt-in box on our online contact or scheduling form at rayocook.com. The opt-in checkbox is never pre-checked. Consent is entirely voluntary and is never required to submit a service request, complete a transaction, or create an account.
The opt-in disclosure shown on our website at the time of sign-up reads: “Check this box to receive exclusive deals and promotions via text. Up to 4 msgs/month. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help.
In-store signage also promotes keyword opt-in and displays full disclosures: message frequency, “Message and data rates may apply,” opt-out instructions, and links to our Privacy Policy and Terms and Conditions. A publicly accessible image of opt-in signage and mockups is available upon request.
Message frequency: Up to 4 messages per month. Message and data rates may apply.
To opt out at any time, reply STOP to any message. You will receive a single confirmation and no further messages will be sent. For help, reply HELP or contact us at info@rayocook.com.
We do not share your SMS opt-in data or phone number with third parties for their own marketing purposes. SMS consent data is never sold, rented, or transferred for external marketing use.
2.3 Information Collected Automatically
When you visit our Site, certain information is collected automatically, including:
IP address and approximate location
Browser type and version
Device type and operating system
Pages visited, links clicked, and time spent on pages
Referring website or search query
Cookie identifiers and similar tracking technologies
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to service inquiries, schedule appointments, and provide HVAC services
- To send SMS/text communications you have voluntarily opted into, including appointment reminders, promotional offers, and service notifications (up to 4 msgs/month)
- To send email communications related to your service or account
- To improve our website, services, and customer experience
- To run and optimize advertising campaigns, including Google Ads and Meta/Facebook Ads
- To retarget website visitors through advertising platforms
- To comply with legal obligations
- To prevent fraud and ensure site security
4. Cookies and Tracking Technologies
4.1 What We Use
Our Site uses cookies, web beacons, pixels, and similar tracking technologies, including:
Essential cookies: Required for the Site to function properly
Analytics cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics)
Advertising cookies: Used to measure and optimize ad campaigns (e.g., Google Ads conversion tracking, Meta Pixel)
4.2 Google Ads
We use Google Ads to advertise our services. Google may use cookies to serve ads based on your prior visits to our Site or other websites. You can opt out of Google’s use of cookies for advertising by visiting Google’s Ads Settings at https://adssettings.google.com or the Network Advertising Initiative opt-out page at https://optout.networkadvertising.org.
4.3 Meta / Facebook Pixel
We use the Meta Pixel (formerly Facebook Pixel) to measure advertising effectiveness and to retarget users who have visited our Site. Meta may collect information about your activity on our Site and match it to your Facebook or Instagram account. To opt out of interest-based advertising, visit your Facebook Ad Preferences at https://www.facebook.com/ads/preferences/ or adjust your settings in the Meta Accounts Center. For more, review Meta’s Data Policy at https://www.facebook.com/privacy/policy/.
4.4 Managing Cookies
Most browsers allow you to control cookies through browser settings. You can refuse cookies, delete existing cookies, or receive notifications when cookies are set. Disabling cookies may affect the functionality of our Site.
5. How We Share Your Information
We do not sell your personal information. We may share information in the following limited circumstances:
Service Providers: Trusted third-party vendors assisting us in operating our Site, running ad campaigns, or providing services to you (e.g., CRM platforms, scheduling tools). These parties are contractually required to protect your data.
Advertising Partners: We share data with Google and Meta/Facebook solely to run and optimize our advertising campaigns, governed by their respective privacy policies.
Legal Requirements: We may disclose information if required by law, court order, or government authority, or to protect the rights, property, or safety of our company, customers, or the public.
Business Transfers: If we merge with or are acquired by another company, your information may be transferred as part of that transaction.
We do not share your SMS opt-in data or phone number with third parties for their own marketing use under any circumstances.
6. Data Retention
We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. SMS opt-in records are retained for a minimum of four (4) years in compliance with applicable telecommunications regulations. When information is no longer needed, we securely delete or anonymize it.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including:
The right to access the personal data we hold about you
The right to request correction of inaccurate data
The right to request deletion of your personal data
The right to opt out of marketing communications (including SMS and email)
The right to opt out of the sale or sharing of your personal information (we do not sell personal data)
California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the information in Section 11.
8. Children’s Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete that information.
9. Third-Party Links
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
10. Security
We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Effective Date” at the top of this policy. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, wish to exercise your privacy rights, or want to opt out of communications, please contact us:
Ray O. Cook Heating & Air
Roseville, CA
Phone: 916-784-6525
Email: service@rayocook.com
Website: https://rayocook.com